“He who defines the rules, owns the game.” Barry Polansky…The Art of the Examination
I wrote that line in my book a few years ago, in reference to the various forces that were controlling the dental profession at the time. What I was implying was that dentists should do what blogger Chris Brogan calls, “creating your own game.” Of course he is speaking about using the new media to compete in today’s connected marketplace…I was speaking about insurance companies.
Reflecting on my latest blog post concerning social e-commerce sites like Living Social and Groupon, I made the connection and revealed how these sites may be today’s version of dental insurance companies. Third parties that enter the market to control the commerce for their own interests. These forces are what Brogan refers to as “gatekeepers” in his book Trust Agents.