(856) 264-9890
Download Our Free E-Book
Join The Academy Buy Our Books Attend A Seminar Contact Barry

Gatekeepers and Gatecrashers

July 25, 2011

Filed under: Business of Dentistry,Marketing,Uncategorized — Tags: — Barry @ 10:47 PM

“He who defines the rules, owns the game.”       Barry Polansky…The Art of the Examination

Break through the gates

I wrote that line in my book a few years ago, in reference to the various forces that were controlling the dental profession at the time.  What I was implying was that dentists should do what blogger Chris Brogan calls, “creating your own game.”  Of course he is speaking about using the new media to compete in today’s connected marketplace…I was speaking about insurance companies.

Reflecting on my latest blog post concerning social e-commerce sites like Living Social and Groupon, I made the connection and revealed how these sites may be today’s version of dental insurance companies.  Third parties that enter the market to control the commerce for their own interests.  These forces are what Brogan refers to as “gatekeepers” in his book Trust Agents.

 A gatekeeper is someone or something that controls entry.  (more…)