(856) 264-9890
Download Our Free E-Book
Join The Academy Buy Our Books Attend A Seminar Contact Barry

The Dental Myth That Never Dies

January 24, 2013

Filed under: Business of Dentistry,Marketing,Uncategorized — Tags: — Barry @ 10:47 PM

George Nicholsopn-7



My patient cancelled her last appointment…”I forgot,” she said.

Considering her age (82) I accepted the memory breakdown.  She just needed a simple composite on her lateral incisor.

Another routine moment in a dental practice. Until I sensed some hesitation on her part.

So I asked if she had any reservations about the filling (it was clearly missing), and she said…”Well, I thought fillings last forever.”

And so, there it was…the dental myth that never dies.

So I took the opportunity to start a conversation about about this pervasive myth that most dentists have been fighting for years.

The heart and soul of a practice that believes in comprehensive care is these conversations that we get into with patients every day.

Business is a conversation.

During this particular conversation my patient learned the difference between the various materials available for treatment.  She also felt a lot better about the old dentistry that her brother had placed through the years.

She asked me to assess the rest of his work and how long I thought it would last.

Her brother did nice crown and bridge work that was holding up, and she felt good about that too.

Then she brought up her daughter who is in the middle of getting some older crowns replaced.  She had been wondering about that too…now she felt relieved.

All of these issues were generated from a mistaken belief and a good talk.

So I started to ask more patients about this myth…and lo and behold it was disturbingly popular…even in my practice.

Do a survey in your practice.  See what kinds of conversations a simple question can generate.  You may be surprised that it may lead to changing people’s beliefs about materials, hygiene and occlusion.

On my other blog CasePresenter.com I write a lot about getting our patients emotionally involved.  Destroying myths like these are quite emotional as you can tell by the “feeling” reactions of my 82 year old patient.Train everyone in your practice to open these conversations…especially the hygienists.

The Spear blog had a post concerning 5 Ways to Start a Conversation with Your Patient.  All of the suggestions were quite good.  But if you really want to home in on the subject at hand…destroying this myth is a good place to start.

It may also be good for dentistry…so many forces are out there teaching people things that are just wrong.  Start a grass roots campaign to help the profession.It’s worth repeating...Business is a conversation.






  1. Fantastic blog Barry! I love it! Howard Farran DDS

    Comment by Howard Farran DDS, MBA — January 25, 2013 @ 9:58 AM

  2. Thanks Howard…nice hearing from you.

    Comment by Barry — January 25, 2013 @ 12:27 PM

  3. Great article doc, I think I’d like to call you the dental myth buster. 🙂

    Comment by Eugene Espiritu — February 25, 2013 @ 3:12 PM

  4. I’ve been called worse. Thank you Eugene.

    Comment by Barry — February 25, 2013 @ 3:33 PM

  5. when i had my first dental filling way back in junior high i also thought that dental filling would last a lifetime, it was during college that i remember to asked my dentist about my it and she clarified that there would come a time where we need to re-fix my tooth, but that would be in the future and with my regular oral care it woud be in the far future, by the way i had composite filling,

    Comment by Allan Hawryluk Jr. — March 13, 2013 @ 4:43 AM

  6. Sounds like you keep up with your dental care. That’s good because because it extends the life of the work.

    Comment by Barry — March 13, 2013 @ 10:18 AM

  7. It is completely true. In dental treatment nothing is permanent. Except proper arrangement of tooth with the help of braces all other including filling, dental implant and whitening all are temporary.

    Comment by Ashley — July 3, 2013 @ 8:37 AM

  8. Ninety Six year old patient came in today — needs complete dentures—she asked me “How did this happen?”…She took care of her teeth her whole life —till 5 years ago.
    I told her very gradually then suddenly.
    Thanks for your comment.

    Comment by Barry — July 3, 2013 @ 12:09 PM

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.